Retail Media — Act Better With Digital Signage.

There’s a lot of insider knowledge in this exciting DMS Talk about retail media: How is retail media used by professionals? What’s the experience of selected experts with offerings, image, and interactive content such as QR codes with discounts and holistic solutions including ad tech? What are the benefits of retail media at the POS? How does creative content make the cash register ring in stores? Lots of questions — and lots of answers — in the DMS Talk on retail media!

Industry professionals from MYTOYS GROUP and SPAR Netherlands, Bettina Arff and Luc Heijnen, talk about the many benefits of retail media in stores — how Digital Signage and creative content can be used at the point of sale. At the POS, you can drive significant sales growth, increase purchase probability, and generate new sales from “non-endemic budgets.” The right content makes it possible!

The double-digit growth rates in retail media are impressive — and the value it creates at the POS is just as compelling.

Here’s one example: After the successful launch of its retail media offering, Amazon now earns more from advertising sales than from product sales. Forrester estimated the global retail media market to be worth around $50 billion at the end of 2022. And 60–70% of that came from new sales retailers were able to attract. In short: growth is enormous.
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And So in General — Retail Media Increases the Probability of Buying

• European advertising spending in 2026 forecasted at €25.1 billion *
• European advertising spend YOY growth of 20% + *
• Teaser areas with advertising content are viewed 60% longer than non-advertised areas **
• ROAS up to 1,000% ***
• Turnover uplifts of 25–300% ***

These figures show just how much potential this area holds: Retail media makes it possible to act better — through perfectly coordinated content.
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^{* IAB Europe
** Retail media study, heyconnect, 2019
*** varies depending on the campaign}‍