Retail & Customer Analytics

Understand and Analyze Data — Manage Retail More Effectively.

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Retail spaces, shopping centers, brand worlds and POS communication only truly perform when customer movements, dwell quality and activation become measurable. DMS combines sensor-based frequency measurement, intelligent data platforms and retail intelligence into a holistic analytics system for brick-and-mortar retail — enabling data-driven decisions in real time.

We call this the Intelligent Space: your store is not only a broadcasting channel, but also a receiver. We do not guess who is standing in front of your shelf — we know. The precise analysis of visitor flows, dwell times, peak and off-peak periods, and customer journeys delivers actionable insights for:

• Retail
• Brands
• Commercial Real Estate
• POS Communication
• Retail Media
• In-Store Experience

What Retail Analytics Needs to Deliver Today

Today, retail analytics means far more than simple visitor counting. What matters is the intelligent combination of:

• Frequency measurement
• Movement analysis
• Dwell quality
• Activation data
• Customer experience
• Contextual information
• Retail media performance

DMS analyzes:

• Visitor flows
• Walking paths
• Dwell times
• Engagement zones
• Peak times
• Peak and off-peak frequencies
• Activation areas
• Touchpoints
• Location performance
• Campaign effectiveness

The results are visualized in real time via centralized dashboards and made available for operational and strategic decision-making. Upon request, our data scientists analyze your data and prepare customized reports tailored to your business requirements.

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Our Store & Retail Analytics Solutions

Frequency Measurement & Visitor Analytics

• Real-time people counting
• Occupancy levels
• Target group analysis
• Peak and off-peak analysis
• GDPR-compliant data collection
• Anonymous data processing
• Mobile and centralized dashboards

Movement & Customer Journey Analytics

• Heatmaps
• Movement patterns
• Dwell zones
• Visitor flows
• Conversion-oriented space evaluation

Location & Retail Intelligence

• Store benchmarking and comparison
• Data-driven location decisions
• Frequency and potential analysis
• Retail media insights
• Urban analytics extensions

Which KPIs Retail Analytics Makes Visible

Retail analytics provides concrete decision-making foundations for operations, marketing, expansion and retail media. Typical KPIs include:

• Visitor frequency
• Dwell time
• Dwell quality
• Peak and off-peak occupancy
• Frequency progression
• Returning visitors
• Activation impact
• Campaign performance
• Zone performance
• Brand-fit score
• Conversion-oriented space utilization

Retail analytics only creates real value when data becomes understandable, actionable and operationally usable. DMS supports the selection, implementation and operation of the right solution as well as the analysis of the collected data.

DMS combines:

• 2D / 3D sensor technology
• Data platforms
• Retail intelligence
• Retail media
• AI-based activation
• Experience analytics

into one integrated system for modern retail environments.

Why Retail & Customer Analytics Matter

Would you like to make better use of retail space, optimize resources and increase revenue? With Retail & Customer Analytics, exactly that becomes possible.

At DMS, we help transform your store into a true performance zone based on data: precise visitor analytics, real-time customer frequency data and valuable insights into customer behavior directly at the point of sale — privacy-compliant, scalable and user-friendly.

Because brick-and-mortar retail faces specific challenges:

• Lack of visibility: Who enters the store, when and how often?
• Unclear performance: Which areas, products or campaigns truly perform?
• Planning uncertainty: When and where is staffing needed?
• Missing benchmarks: How does one location perform compared to another?

These are exactly the challenges we solve together with our customers.

Business Areas That Benefit From Retail Analytics

Operational Insights

Precise dwell-time analyses improve staff planning, optimize the customer experience and increase conversion rates.

Sales Optimization

Optimization becomes possible through visitor frequencies, peak times, dwell times and conversion analyses. A/B testing for campaigns and in-store offers can be implemented to measurably improve POS performance.

The Right Technology Stack

• Planning and selection of suitable solutions
• Counting systems, sensors, KPIs and analytics platforms
• Frequency measurement and movement analysis
• Target group and occupancy insights
• Data enrichment through POS, weather and external data sources
• KPI reporting and dashboarding
• Consulting based on extensive project experience
• Setup, calibration and operation
• Live access to all relevant dat

References (Excerpt)

• Porsche Holding
• KunstHaus Wien
• LIBRO
• IKEA
• and many more.

If It’s Not Wow, It’s Not from DMS.

That is our credo - and that is why we approach every project with expertise, passion, experience and team spirit. Of course, this also applies to our other products, such as Digital Signage, Live Shopping, In-Store Radio and more, with which we inspire. Because that's exactly what we do: we want to inspire - our customers, their customers and you too. That's why we look forward to hearing or reading from you and creating a wow experience with you. Let's talk about it - your success is our business!