Retail & Customer Analytics
Every performance can be optimized. Even that of your store or showroom: we deliver relevant data for every industry with precise measurement - designed for the retail sector.
Valuable Insights Into Everything Happening in and Around the Location – A Detailed View
That’s exactly what retail analytics offers: Precise insights that empower you to make the right optimization decisions—tailored to your locations, and based on data. We’re here to help you with that.
Key Facts.
- People counting data
- Visitor frequencies inside and outside as well as floor balances
- Number of visitors and length of stay
- Personnel level
- Peak hours
- Movement patterns and periods of stay by store area
- Measurement of advertising impact and optimization of advertising measures
- Customer journey management at the site
- Personnel level
- Optimized display of digital signage content (based on location, peak hours and target group)
Business Sectors That Benefit From This
- Insights for ongoing operations: Accurate data on the length of stay helps to improve staffing plans, optimize the shopping experience and thus increase conversion.
- Sales promotion: This is where optimization is achieved on the basis of data on visit and peak times, the length of stay and the conversion. A/B tests for advertising ads and in-store offers are also possible in order to increase sales at the POS and to measure reach before the POS.
- Marketing: Here, A/B tests help improve campaign effectiveness in order to bring customers to the location — whether shop, museum or restaurant.
- Shopfitting: A/B testing and understanding how building the location can change customer behavior can help increase the shopping cart. Keyword: shopper journey.
Our services.
- Design and selection of the right solution: counting systems, sensors, metrics, and analyses
- Frequency measurement, movement analysis, target group insights, population levels
- Data analysis combined with external sources such as POS data, weather, etc.
- Conversion rate analysis, preparation of KPIs and other key metrics
- Consulting based on experience from existing customer projects
- Setup, calibration, and operation of the solution
- Live data access at any time via dashboard
- Regular reporting and expert analysis on request
- Training and support
References (Selection).
- Porsche Holding
- KunstHaus Wien
- IKEA
- and much more
If It’s Not Wow, It’s Not from DMS.
That is our credo - and that is why we approach every project with expertise, passion, experience and team spirit. Of course, this also applies to our other products, such as Digital Signage, Live Shopping, In-Store Radio and more, with which we inspire. Because that's exactly what we do: we want to inspire - our customers, their customers and you too. That's why we look forward to hearing or reading from you and creating a wow experience with you. Let's talk about it - your success is our business!
