MOONCITY Vienna — A Wow Experience With Porsche Media & Creative in the Pop-Up Store.

Pop-Up Stores Offer Powerful Opportunities in Retail: Vacant retail spaces in prime inner-city locations can be used to great advantage. Temporary pop-up stores hold long-term potential — and Porsche has proven it by turning MOONCITY Vienna into a premium showcase. Since opening in autumn 2021, this centrally located concept store has attracted countless visitors — and inspired them. Situated right on Vienna’s bustling Mariahilfer Straße, MOONCITY Vienna makes e-mobility tangible, accessible, and truly engaging.

Together with Porsche Media & Creative, DMS created an immersive experience through games, interactive screens, and more to deliver a true wow moment for all of Porsche Holding’s flagship brands.That’s exactly what Andreas Martin from Porsche Media & Creative, Bernhard Loos from Audi Austria, and our CMO Oliver Nitz explore in this DMS Talk: the new opportunities in retail that are now starting to “pop up.”

‍

‍