Shopping, Redefined: What Makes the Register Ring in Alibaba’s Artificial Intelligence Fashion Store.
Sounds Like a Success: How Shopping Works in the Alibaba Artificial Intelligence Fashion Store.
At DMS, we’re not only fascinated by the latest trends and innovations – we also like to revisit past developments. Why? Because they often laid the foundation for today’s trending topics in retail.
For Fashion Victims, Shopaholics – and Fans of Digital Signage & AI.
What really caught our attention in retail? Let’s take a look at Hong Kong, where Alibaba created the ultimate hotspot for fashion lovers and tech enthusiasts alike: the Alibaba Artificial Intelligence Fashion Store.
A New Kind of Customer Experience in Retail.
Awkward trying on, changing clothes, and returning items to the rack – that’s all a thing of the past. In this store concept, smart touchpoints elevate the customer experience to an entirely new level.
A Win for Retail: Shopping with Artificial Intelligence.
And yes, the formula works. In Hong Kong, retail giant Alibaba opened a concept store where customers shop using Artificial Intelligence. From the moment you walk in, it begins with facial recognition check-in, loyalty cards, and mobile app integration. Clothing is selected via screen and then delivered directly to the fitting room.
At the heart of the AI experience is a self-learning recommendation engine. In other words: you’re shopping with your own personal stylist – personalized, always available, and fully aware of your wardrobe, current trends, and in-store offers.
A concept that fits perfectly into the future of retail.
Smart Tech Meets Smart Shopping.
Inside the Alibaba AI Fashion Store, you’ll find RFID-enabled clothing racks, smart mirrors displaying color, size, and price details, and virtual shopping carts. At the end of your virtual shopping tour, everything is waiting for you in the fitting room.
Even better: the system learns, saves, and updates your style preferences. It advises you and remembers what you’ve purchased or already have at home.
Your Personal Stylist, Always by Your Side.
Who’s your best friend while shopping? Your stylist! Sure, AI might not replace your best friend just yet – but the Alibaba AI Fashion Concept Store is getting pretty close.
Our conclusion: It definitely sounds like a success story – and we’re thoroughly impressed on every level.
