MOONCITY Vienna Showcases DMS with Digital Signage: Bringing E-Mobility to Life Together with Porsche Media & Creative.

Impressive Digital Canvases and LED Panels from Vienna’s Digitization Specialist Turn MOONCITY into a Wow Experience

Vienna, October 7, 2020 — The recently opened MOONCITY VIENNA pop-up store at Mariahilfer Straße 53 offers a hands-on experience of e-mobility in its most exciting form. With striking digital signage — including LED panels and immersive digital canvases — visitors can explore the future of mobility in a truly engaging way. Until the end of the year, guests can discover the latest innovations from Audi, Porsche, VW, SEAT, Škoda, CUPRA, MOON, and Porsche Bank at the MOONCITY Vienna store. To support high-impact brand presentations, the store features digital canvases — large-format, high-resolution displays — installed by Digitale Mediensysteme GmbH (DMS) on behalf of Porsche Media & Creative GmbH (PMC).

Michael Buchacher, founder and CEO of DMS, explains:

“Digital canvases open up entirely new communication opportunities and a next-level customer experience for brands that prioritize strong messaging, corporate identity, and interactivity. We expect this technology to gain rapid traction across Central Europe within the next two years.”

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The elegant and ultra-thin screens in the MOONCITY Vienna pop-up store are powered by a flexible cloud-based solution. This technology enables the rapid integration of multiple screens — in various sizes — via an app, allowing synchronized multimedia content on e-mobility to be displayed seamlessly across the space. The result is a visually striking, large-format digital experience that captures attention.

Andreas Martin, Managing Director of Porsche Media & Creative (PMC), highlights the collaboration:

“With DMS, we were able to bring on board a highly competent partner for the façade branding. Regardless of lighting conditions, the result is a striking showcase for MOONCITY Vienna — our dedicated pop-up store for e-mobility.”

The façade of MOONCITY VIENNA features dynamic content from all Porsche Holding brands, presented through a mix of LED panels.

“For passers-by, especially during evening and nighttime hours, this creates stunning visual experiences — and offers a glimpse into the future of physical retail,”
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adds Michael Buchacher, founder and CEO of DMS, who is enthusiastic about the collaboration with Porsche Media & Creative. Videos and more information about the MOONCITY VIENNA implementation can be found here.

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About DMS.

Digitale Mediensysteme GmbH (DMS) was founded in 2004 and has since developed into a leading digitization partner for wow experiences in retail operations in the DACH region - always with the aim of inspiring: making digital matter. From its location in Vienna-Ottakring, the company is also active on a project basis in Italy, Slovenia and Hungary, a total of 13 countries.

A team of around 25 employees ensures that multimedia content in retail and service companies at the POS reliably reaches people where it brings concrete benefits. Digital signage, in-store radio and corporate TV solutions provide relevant information and contribute to a comprehensive brand experience. DMS works with the best technology providers and acts as a full-service agency that can offer everything from conception, development and implementation to ongoing editorial and technical support: always with a hands-on mentality and a team that works reliably to perform even better.

We make digital matter. www.digitale-medien.at/en