Location Analytics

Location Analytics lets you see your shop or showroom from a bird’s-eye view — providing a data-driven foundation for smarter decisions. Unlock the full potential of your branch network and optimize performance.

Freely available GPS data reveals insights about visitors and passers-by, giving you a strategic edge over the competition.

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Key Facts.

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• GPS movement data from smartphones
• Target group and performance analysis per location
• Precise visitor flow mapping (postal codes, districts, before/after visit)
• Site benchmarking and competitor monitoring
• Advertising impact analysis (peak times, user origin, benchmarks)
• Expansion planning (evaluation of current and new locations, incl. competitors)

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How Does it Work?

• Freely available GPS movement data from smartphones, including up to three years of historical data
• No hardware required
• Geofence definition by building or address (polygon)
• Data based on all smartphones that enter or pass through the geofence
• Dashboard with map-based web tool, including export options

Comparing the popular days of the week and times of two locations (c) Placesense
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What Can You Measure?

• Where does your success begin? Origins and visitor movements — right up to your branch entrance:
  • ZIP code origin
  • Catchment areas
  • Travel routes
  • Movement patterns — 2 hours before and after the visit
  • Share of new vs. returning customer
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• The best timing for success — visitor frequency and dwell time:
  • Visitor numbers
  • Duration of stay
  • Visit times
  • Peak hours

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Our Services.

• GPS data-based analysis of existing and planned locations
• Competitor, location, and out-of-home advertising analysis within the catchment area
• Consulting and insights based on real customer projects
• Setup, calibration, and operation of the solution
• Real-time data access via dashboard
• Regular reporting and expert analysis on request
• Training and support

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References (Selection)

• IKEA
• Hübner furniture
• Hofer
• and much more