Retail & Customer Analytics
Every performance can be optimized. Even that of your store or showroom: we deliver relevant data for every industry with precise measurement - designed for the retail sector.
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Valuable Insights Into Everything Happening in and Around the Location – A Detailed View
That’s exactly what retail analytics offers: Precise insights that empower you to make the right optimization decisions—tailored to your locations, and based on data. We’re here to help you with that.
Key Facts.
- People counting data
- Visitor frequencies inside and outside as well as floor balances
- Number of visitors and length of stay
- Personnel level
- Peak hours
- Movement patterns and periods of stay by store area
- Measurement of advertising impact and optimization of advertising measures
- Customer journey management at the site
- Personnel level
- Optimized display of digital signage content (based on location, peak hours and target group)
Business Sectors That Benefit From This
- Insights for ongoing operations: Accurate data on the length of stay helps to improve staffing plans, optimize the shopping experience and thus increase conversion.
- Sales promotion: This is where optimization is achieved on the basis of data on visit and peak times, the length of stay and the conversion. A/B tests for advertising ads and in-store offers are also possible in order to increase sales at the POS and to measure reach before the POS.
- Marketing: Here, A/B tests help improve campaign effectiveness in order to bring customers to the location — whether shop, museum or restaurant.
- Shopfitting: A/B testing and understanding how building the location can change customer behavior can help increase the shopping cart. Keyword: shopper journey.
Our services.
- Design and selection of the right solution: counting systems, sensors, metrics, and analyses
- Frequency measurement, movement analysis, target group insights, population levels
- Data analysis combined with external sources such as POS data, weather, etc.
- Conversion rate analysis, preparation of KPIs and other key metrics
- Consulting based on experience from existing customer projects
- Setup, calibration, and operation of the solution
- Live data access at any time via dashboard
- Regular reporting and expert analysis on request
- Training and support
References (excerpt).
- Porsche Holding
- KunstHaus Wien
- IKEA
- and much more
