Turning Infrared Sensors Into Measurable Results With KunstHaus Wien.
Measuring visitor frequency is now both precise and 100% GDPR-compliant. At KunstHaus Wien, the marketing team uses cutting-edge infrared sensors to gain clear insights into visitor behavior and flow.
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Another exciting project we’re especially proud to present: For KunstHaus Wien, we developed and implemented yet another cutting-edge solution from DMS.
A Masterpiece by Friedensreich Hundertwasser
The building alone is a work of art — designed by the legendary Friedensreich Hundertwasser. Open daily all year round, KunstHaus Wien is one of Vienna’s most iconic attractions. And yes, every visit delivers a true wow experience. Thanks to internationally acclaimed exhibitions of contemporary art, KunstHaus Wien has become a cultural landmark. And of course, the permanent exhibition of Hundertwasser’s own works is a must-see. But how many visitors take in these masterpieces? That’s exactly what KunstHaus Wien wanted to know — and they turned to DMS to find the right solution.
From Infrared Sensors to Measurable Results
Measuring visitor flows while staying fully GDPR compliant is no small feat. But at DMS, we say: challenge accepted. KunstHaus Wien wanted to know how many visitors entered the space, where they spent their time, and how long they stayed — from the upper floors to the shop. Our goal: to support continuous optimization of exhibit layouts and visitor experience. We focused on key areas like entrances, exits, staircases, and the museum shop, using advanced infrared sensors to deliver precise insights. Working with Irene Wolfram, Digital Marketing and Tourism Lead & Press Assistant at KunstHaus Wien, we delivered another wow-worthy solution — 100% GDPR-compliant. Our CTO, Daniel Dobler, led the technical implementation. From site inspection to system design, installation, and dashboard development, Daniel ensured everything ran smoothly and delivered measurable results.
If It Isn’t Wow...
Then it isn’t DMS. No matter the project, we bring in the right experts to inspire both our clients and their audiences. Every solution we build is tailor-made — because for us, standard is not the standard. As your digitization partner, we offer a broad range of services — especially in the retail sector, where we know what drives results. Whether it’s Retail Analytics, In-Store Radio, or Content Production, we take on every project with the highest standards. That’s how we’ve always worked — and how we’ll keep creating wow experiences in the future. This case once again proves: at DMS, we know the art of frequency measurement. And now, here’s our recommendation: check out which current exhibition at KunsthausWien will inspire you next!
