Aesthetics Meets Innovation and Maximum Precision With bulthaup.

Digital Signage at bulthaup Headquarters — A Wow Experience From DMS

As a digitization partner and agency, our mission is to inspire. We extend analog spaces with digital solutions — digital, but never digital-only. Because the environment matters. And by that, we don’t just mean walls that hold our screens. Especially in an aesthetically refined setting like the bulthaup headquarters, it's essential to incorporate high-quality architecture and interior design into every digital solution we develop.

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The Goal: A Wow Content Installation

When it comes to a case like this, we say: Challenge? Accepted! To inspire and motivate employees at bulthaup headquarters, we developed a one-of-a-kind solution — an extra-wide LED wall made up of 16 screens. This stylish digital showcase presents historic kitchen elements, the latest interior trends, visuals and videos from the bulthaup archive, and brand content. A perfect opportunity to create impact with Digital Signage — and at bulthaup, it's done to perfection.

bulthaup designs kitchen and living systems that allow customers to shape their spaces individually — always with an uncompromising sense of thoughtful design and cutting-edge quality. As an independent family business, bulthaup stands for high standards in craftsmanship, materials, and aesthetics. And that aligns perfectly with our values at DMS. Our passion for aesthetics, technical precision, and maximum performance is what drives and inspires our clients.

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DMS x bulthaup — The Solution That Inspires.

Our team designed and implemented the following innovations:

• LED video wall (16 screens wide) for captivating content and employee engagement
• Digital Signage supporting exhibits of historic kitchen elements and products (7 upright screens)
• Digital bulletin board for real-time internal communication and updates for all employees

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All systems were designed to expand the architectural room concept and are seamlessly embedded into the shop building. Our task: to design, visualize, and implement a complete wow solution. Every detail was executed with precision.

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The Feedback From bulthaup: Wow — Thank You for the Teamwork

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"By focusing on the highest quality, DMS has made a significant contribution to the success of our ‘motivational tunnel.’ Our employees are thrilled, and colleagues from the bulthaup Academy now have the opportunity to digitally guide international guests through the fascinating history and impressive achievements of bulthaup. The tunnel, with a total of 24 displays, has become a vital part of the bulthaup Academy and plays a key role in authentically communicating our brand philosophy. The integration of Digital Signage highlights the growing importance of this tool within the marketing mix, creating a powerful link between tradition and innovation.”

says Lars Fanter, Global Head of Digital Marketing & Transformation.
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Feedback like this truly inspires us — because the satisfaction of our customers, their clients, employees, and partners is what drives us at DMS. With expertise, passion, and attention to detail, we deliver every project with perfection: from concept to final implementation. And what do we at DMS say about that? Wow experiences are only possible through teamwork. That means not just the DMS crew — but also our clients, external partners, and suppliers. Together, we achieve results like this.

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The result: the success of our customers.

We always develop our digital solutions with the aim of achieving our clients' goals. What does the digital expansion of the access tunnel to the factory, assembly and carpentry at the bulthaup headquarters in Aich in Germany bring? Pure enthusiasm: Because the tunnel is used both as an entrance and as an exhibition space for bulthaup exhibits for visits by international architects and designers, who can thus discover the unique kitchen systems for themselves. On the one hand, this leads to higher employee satisfaction, but also to an improved flow of information through the use of the blackboard to communicate news or the menu in the kitchen. Of course, digital signage offers a unique, technically brilliant and highly professional presentation opportunity for the unique company history of trendsetter bulthaup, which can also be used to present the latest designs and innovations: As aesthetic, modern and smart as everything from Bulthaup.

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Netter together: How about your success case?

They also want with digital signage, or even with live recruiting. Inspire location analytics and many other smart solutions from DMS? Then let's talk: about your success. It would be nice if we could create a wow experience for you as well — no matter what industry you work in. We'd love to meet you!