Shop Live and Together With Social Shopping — This Online Tool Ensures You Always Get the Best Advice.

DMS Introduces Innovative Online Shopping Concept to Austrian Retail — Shop Together, With Real Advice, From Home

Vienna, April 15, 2020 – As of Tuesday, Austria has begun easing lockdown restrictions for retailers after months of shutdowns due to the COVID-19 pandemic. Many smaller shops have reopened, while larger ones — especially those in shopping centers — remain closed for now. With further restrictions still a possibility, retailers need smart, future-ready solutions.

One such solution is Social Shopping, a new digital retail tool being introduced by Digitale Medien in collaboration with a German technology partner. Michael Buchacher, CEO of Digitale Medien, explains:

“Consumer expectations are rising in online shopping too. What people want is a real shopping experience from home. Through integrated livestreams via YouTube or Facebook, Social Shopping enables live, personal consultation directly in your living room. It has the potential to partly replace anonymous web shops and chatbots. This is online shopping — redefined.”

Social Shopping shows particular promise for sectors like fashion, sports equipment, premium home goods, and even cars or motorcycles. A strong social media presence and an existing online shop are key success factors for entering this new era — and both can be built with support from the specialists at Digitale Medien Systeme.

“In the near future, customers will be able to connect directly with in-store sales staff or book a personalized online shopping appointment,” Buchacher continues. “It will even be possible to shop together with friends, joining the session from their own homes. Social Shopping also creates opportunities to integrate influencers, highlight trending products, or build entirely new communities.”

Unlike traditional online shopping, Social Shopping allows for real-time expert advice, with all purchases directly credited to the retailer. For more information on setting up Social Shopping, visit: www.digitale-medien.at/live-kundenberatung/

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About DMS.

Digitale Mediensysteme GmbH (DMS) was founded in 2004 and has since developed into a leading digitization partner for wow experiences in retail operations in the DACH region - always with the aim of inspiring: making digital matter. From its location in Vienna-Ottakring, the company is also active on a project basis in Italy, Slovenia and Hungary, a total of 13 countries.

A team of around 25 employees ensures that multimedia content in retail and service companies at the POS reliably reaches people where it brings concrete benefits. Digital signage, in-store radio and corporate TV solutions provide relevant information and contribute to a comprehensive brand experience. DMS works with the best technology providers and acts as a full-service agency that can offer everything from conception, development and implementation to ongoing editorial and technical support: always with a hands-on mentality and a team that works reliably to perform even better.

We make digital matter. www.digitale-medien.at/en