Premiere of “Nespresso Live”: Digitale Mediensysteme Launches Live Shopping via Streaming.

Latest Coffee Trends, Exceptional Varieties & New Products — or Simply: A Shopping Experience That’s Redefining Retail

Vienna, December 14, 2022 – Last night (Tuesday, December 13), the Nespresso Atelier on Kärntner Strasse 9 was transformed into the setting for a brand-new kind of online event — a live shopping show offering customers an immersive and emotional experience.

Coffee Bard Lisa-Marie Bauer and Coffee Ambassador Michael Ilsanker presented a lively session on how to prepare coffee with milk, introduced their favorite coffee varieties and machines, and offered practical tips throughout the show. Over the course of the 30-minute livestream, viewers were treated to exclusive Nespresso offers, a valuable voucher, and real-time Q&A with the Nespresso team via live chat — creating a new kind of shopping experience that redefines retail engagement. The creative concept and technical execution of the event were delivered by Digitale Mediensysteme GmbH (DMS), a team of retail technology experts. “We saw how perfectly the emotional connection customers have with coffee aligns with this format,” said Oliver Nitz, Chief Marketing Officer at DMS, after the successful premiere. “The holiday season helped boost engagement, but in general, the potential for live shopping in retail is huge — from product showcases and direct sales to instant customer feedback and integrated advertising.”

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Live Shopping: Making the In-Store Experience Digital

“Creating meaningful customer experiences is a core part of our DNA at Nespresso. With Nespresso Live, we’ve found a way to unite customer experience, consumer engagement, and sales — all while staying authentic and close to our audience. Our flagship Atelier boutique in Vienna was the perfect location to host this live shopping experience. We were able to bring the in-store atmosphere directly to viewers at home — fully aligned with our omnichannel approach.””

Klaus Slamanig, B2C Commercial Director at Nespresso.

Live shopping shifts the focus from shop design to set design — creating customer experiences that feel as real and emotionally engaging as in-store. Real people present real products in live, interactive settings.

DMS supports this shift with starter workshops, mobile studio setups, a fully equipped rental studio, and interactive software tools, backed by an extensive network of professional service providers. Based in Vienna, the company brought the trend of live shopping to Austria last year and has already delivered implementations for several major brands.

Watch the full “Nespresso Live” recording here: www.nespresso.com/at/de/live

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About Nespresso.

Nespresso is a global pioneer and benchmark in the field of premium portioned coffee. Through its AAA Sustainable Quality™ Program, launched in 2003 in partnership with the NGO Rainforest Alliance, Nespresso works with over 120,000 coffee farmers in 15 countries to integrate sustainable practices on farms and surrounding landscapes. The program helps improve yield and quality, ensures a long-term supply of high-quality coffee, and supports improved living standards for farmers and their communities.

In 2022, Nespresso achieved B Corp™ certification, joining a global movement of more than 4,900 companies committed to meeting the highest standards of social and environmental responsibility, accountability, and transparency.

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About DMS.

Digitale Mediensysteme GmbH (DMS) was founded in 2004 and has since developed into a leading digitization partner for wow experiences in retail operations in the DACH region - always with the aim of inspiring: making digital matter. From its location in Vienna-Ottakring, the company is also active on a project basis in Italy, Slovenia and Hungary, a total of 13 countries.

A team of around 25 employees ensures that multimedia content in retail and service companies at the POS reliably reaches people where it brings concrete benefits. Digital signage, in-store radio and corporate TV solutions provide relevant information and contribute to a comprehensive brand experience. DMS works with the best technology providers and acts as a full-service agency that can offer everything from conception, development and implementation to ongoing editorial and technical support: always with a hands-on mentality and a team that works reliably to perform even better.

We make digital matter. www.digitale-medien.at/en