Location Analytics for Retail — With Frequency Measurement for Better Performance.

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Insights in Sight: Location Analytics for Retail

With frequency measurement for better performance: location analytics deliver valuable insider knowledge about both the store location and its surrounding environment — helping you better understand visitor behavior.

That’s exactly what this DMS Talk is about: How can location analytics be effectively used in retail? Frequency measurement enables a deeper understanding of foot traffic and visitor patterns — the ideal foundation for targeted optimization strategies such as retail media. With data-driven insights from freely available mobile GPS data, retailers gain a real competitive edge. When combined with socio-demographic data, location analytics offer a complete overview — providing highly valuable insights for smarter, more effective retail decisions.

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