Customer Tracking — Measurably Achieve Your Goal.

In this DMS Talk about customer tracking, we explore how businesses can work with customer data more effectively — using precise measurements. From digital transformation in retail to a data-driven in-store experience, we show how customer tracking enables efficient, GDPR-compliant use of customer data.

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Michael Buchacher, Managing Director of DMS, and retail expert Thomas Hinterleithner share pragmatic, real-world steps for implementing measurable improvements in retail. They discuss successful use cases, how to enhance the retail experience, and how customer tracking drives operational performance. Their conversation also includes recommendations for using predictive insights from in-store analytics in live environments — and, of course, what can actually be measured and why that data has a direct impact on ringing the cash register.

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