A Great Success With Nespresso — What Else?

Headquartered in Switzerland, nespresso is world-renowned for premium coffee, operating in 81 countries and employing over 13,000 people. Its global network includes more than 800 exclusive boutiques — all designed to deliver a refined, immersive shopping experience.

So how do you take that experience to the next level? Enter the stunning Nespresso studio on Kärntnerstraße 9 in Vienna’s first district — the perfect setting for Live shopping, which brings an unforgettable customer experience right to people’s screens. Through this approach, we showcased the Nespresso Vertuo Pop coffee machine in style, boosted capsule sales, and strengthened community engagement with insider tips and coffee recipes — complete with wow-worthy moments. In preparation, our CMO Oliver defined clear objectives, strategy, KPIs, and an implementation roadmap during a dedicated workshop.

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Mario and Tommi took the lead on graphics, sound, cameras, live streaming, and full project management — with exceptional efficiency. The results speak for themselves: a smooth 30-minute live shopping show with a low dropout rate and nearly 1,000 views in the first month. And we also received this fantastic feedback:

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“Creating customer experiences is an important part of our DNA at Nespresso. With Nespresso Live, we have the opportunity to combine customer experience, engagement, and sales. With our flagship boutique as a venue, we were able to bring the local shopping experience home to viewers via our website.”

We would like to thank Martin Holub, E-Retailing/Digital Trade Manager at Nespresso, for his feedback. We look forward to continuing as the ideal partner for Nespresso. What else?

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