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Digital, but never digitally only: Act better with digital and traditional advertising.

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Young people shop at a shopping center

Significantly more digital, analogously different: The right mix for top retail performance.

At DMS, we always say: digital, but never digitally only. Because our digital solutions only meet our high standards. Digital and analog are simply a good team for us — also when it comes to retail advertising.

Digital + analog — it's a match!

Various media, such as Horizont or computer partners, have recently been thinking about advertising in retail: The right mix of conventional advertising and compelling solutions at the point of sale is decisive. They are the real added value in the modern mix of measures. And they make the world more colorful, emotional and exciting. At DMS, we are one of the leading digitization partners and specialists for retail solutions — and yes, we are noticing an increasing demand for ideas that combine good content, entertainment and technology and thus create brand experiences.

The point of sale as a point of innovation.

But how do we humans become aware of the point of sale in principle? In this context, traditional media are no longer the sole panacea in the sense of efficient commercial advertising, but the beginning — the entry into the perfect marketing cycle, at the end of which customers and products come together. In our opinion, what is needed today to complete and complete retail marketing is the continuation of classic campaigns at the point of sale. There are many ways to do this. In our opinion, electronic channels such as digital signage screens or our own in-store radio with individual music streams, presentations on products or to improve our image are currently exploiting the greatest potential. There are countless innovative ideas that you can now rely on in retail!

The perfect place to further develop the campaign.

Unfortunately, many companies still make the mistake of simply mirroring classic content at the point of sale. But what does it help if customers see the TV commercials in the store again? Nothing

That is exactly why these channels need specific campaign development. Topics can be addressed more directly at the point of sale and thus made even more personal and emotional.

An example: A retail company distributes a leaflet — still a wonderful frequency generator today, by the way — and thus brings people to the point of sale thanks to special products or conditions. Once there, Instore Radio presents these offers once again in a different version. You are addressed personally, learn new things, are entertained and thus encouraged to buy another product. Content analogous to digital signage screens rounds off the perfect marketing mix. But why put in all the effort?

Because it makes sense: Increasing sales through digital media and in-store radio at the point of sale.

With digital media, the DMS team starts where customer frequency should be converted directly into sales. This is made possible by further product information that runs like a common thread through all touch points at the POS — in-store radio, digital signage, Endless Aisles, interactive product advisors are just a few of the many digital solutions we use to create wow experiences.

The trick is that digital media must create clear added value for customers at the point of sale. At DMS, we are working on the balance between Information and entertainment.

It's wow or never.

It is precisely this well-being that paves the way to a really nice shopping experience, to additional products in the shopping cart and thus to a win-win situation between customer and company. The world of new retail marketing can be so beautiful and simple. Don't miss out on the potential of these simple, friendly and modern digital media. We would be happy to advise you.

And of course: We are always there as a digitization partner if you too are looking for a wow experience in retail. Because you won't get anything else from us. If it's not wow, it's not from DMS!