DMS x RETAIL LOCO x MUNICH x LBMA

Everyone Is Taking Off: Industry Experts From Around the World at Munich Airport.

Retail was the focus — the latest trends and topics in retail and location-based marketing were showcased at Retail Loco at Munich Airport. A must-attend for DMS! This exciting event was organized by #LBMA — the Location-Based Marketing Association — and brought together global industry experts eager to share and shape the future of retail.

From retail managers and shopping center operators to urban planners, city representatives, and tech innovators — this two-day gathering welcomed a diverse crowd of professionals. Insightful talks were delivered from across the globe, with valuable input from sectors like retail, hospitality, and guest experiences.

Our CTO Daniel Dobler attended the event and returned to Vienna packed with fresh insights and forward-thinking ideas. The Big Question: How can we best prepare for the challenges and opportunities of the coming years? Which tools will help us work smarter and stay ahead?

5 Key Topics, 15 Speakers, One Powerful Event!

Before diving deeper, here’s a look at the event’s main themes:

• Artificial Intelligence/XR and their potential in the retail landscape.
• Retail Media as a cutting-edge advertising solution for retailers.
• City Management and the future of urban commerce planning.
• Retail Technologies that make the shopping experience in malls, airports, and restaurants a true wow factor.
• Stationary and Omnichannel Retail Solutions.

Inspiring use cases and tech examples showcased how tailored solutions can address the diverse needs of customers — innovatively and effectively.

Too Hot to Handle: The Top Trends in Retail!

What’s happening globally in retail?
Which trends are here to stay?
What innovations help us act more effectively — now and in the future?

The experts at Retail Loco tackled these key questions. Highlights included:

• The rise of retail media networks.
• The powerful synergy of AI and data.
• The decline of self-service checkouts, especially in the US and UK.

For DMS, as a full-service agency and retail expert team, these insights were especially valuable. We explored how to further enhance the effectiveness of our solutions — including digital signage, smart signage, creative content, live shopping, location analytics, and retail analytics — to deliver even greater results for our clients and partners.

Modern Talking: Innovation in Action — Smartphone Tracking and More.

Self-checkout may be growing in Austria and Germany, but it’s being scaled back significantly in the US and UK. That’s just one of the many insights from the event. One standout talk came from Stefan Koen of Munich Airport, who introduced Ariadne’s smartphone tracking — a smart solution that turns retail spaces into dynamic, data-driven environments that enhance the travel and shopping experience.

In the leisure and shopping space, KPIs and solid data analytics are now essential in helping retailers optimize performance. Customer loyalty programs are increasingly connecting online and offline strategies. Also on the rise: digital payment methods — a key factor in elevating the retail experience.

Success Stories From Around the Globe: Best Practices With Real Impact.

Local retail trends also took center stage. Marcapo/RTL demonstrated how small businesses can successfully use TV advertising — even on tight budgets.

Google/Breuninger presented strong omnichannel strategies, backed by compelling examples from clients such as:

• Witt Weiden / Brame.i.O.
• Parfümerie Pieper / Remira
• Schleich

And of course, there was a detailed look into AI tools, their possibilities, and challenges — plus helpful insights for maintaining a professional presence on LinkedIn.

Insight Experience: A Big Thank You to LBMA!

Retail Loco delivered genuine insider knowledge — and DMS will be using these insights to help our customers and partners act more effectively and strategically moving forward. A big thank you to Munich Airport, the organizers, sponsors, and all the brilliant participants for a truly inspiring event. This is how we love to take off: with know-how and wow moments packed in our luggage.

#lbma #dms #wow #retailloco #munich #gettogether #ai #retail #digitalsignage

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