Sounds Like Success: In-Store Radio — The Most Underrated Digital Medium in Retail.
Sounds Like a Successful Concept: How You Can Trade Better With In-Store Radio.
“Almost 70% of purchasing decisions are made locally, at the so-called point of sale (POS),” according to the GfK Store Effect study (GfK 2011). At the same time, four out of five Austrians have visited a supermarket in the past 14 days, and 59% were in a shopping center. So why do so many store owners still rely on outdated radio systems that play the same music year after year?
Buying decisions are largely emotional — and here’s a proven tip for making your cash register ring:
Music is the Answer.
A high-quality, regularly updated music program gives customers the feeling that they’ve stepped into a space where they can unwind — even while shopping. It significantly increases time spent in-store. Good storytelling combined with a customized music concept creates a pleasant atmosphere and guides the customer experience. In-store radio becomes a trusted shopping companion. Time spent in the store goes up. So does revenue. Few other media channels reach both employees and customers as directly and efficiently — while also creating a strong feel-good factor. Yet this effect remains greatly underestimated in the retail world.
Before the Doors Open: In-Store Radio as an Internal Channel.
Before customers even arrive, in-store radio serves another valuable purpose — internal communication. Each day, in-store radio can deliver up-to-date news and information to employees about the company. It’s also a sales assistant and an ideal advertising platform for your own promotions and those of your business partners. Broadcast content is tailored to your customer base, using a smart mix of moderation, commercials, promos, and quotes. With custom scheduling and tailored content, in-store radio offers maximum flexibility and effectiveness.
Big Value at a Great Price.
In terms of value for money, radio is hard to beat — it offers excellent ROI, especially in the retail environment. DMS In-Store Radio is managed by a professional team of editors and presenters.
Experienced voices with high recognition value create a sense of familiarity — making them ideal for presenting content at the POS or promoting products and services. Our modern media loft includes editorial offices, production spaces, and our own in-house sound and TV studio. Together with marketing, media, and communications experts, we develop a fully customized radio program tailored to your brand and audience — and always with a focus on performance, reach, and experience.
Your Partner for Ringing Cash Registers.
DMS brings extensive experience from projects with banks, major grocery retailers, telecom companies, healthcare brands, and lifestyle clients. As your digitalization partner and agency, we’ll work with you to create a solution that not only works — but wows.
Because that’s our job: To inspire.
