The DMS White Paper 2019: Digital, but Never Just Digitally.

Always a Good Team in Retail: Analog and Digital. Our 2019 White Paper Available for Download.

It might sound a little contradictory — we’re talking about a digital document, ready for download, and at the same time we say: we think digital, but never digitally only. And that’s exactly right. Analog solutions have always been a huge part of what we do — ever since DMS was founded back in 2004. One thing has always been clear to us: no matter how smart or advanced a digital solution is, it won’t create a wow effect unless it’s seamlessly integrated into the physical space. What also shaped our thinking in 2019 was something very human: real, personal connection.

Still Personal — And Always Will Be.

Because some things will always remain irreplaceable — like a genuine smile. Personal interaction matters, especially in retail. And what’s essential today is understanding customers better than ever. Digital transformation is moving forward fast — reshaping daily life and entire industries. Traditional retailers are facing growing competition from e-commerce. Some have adapted successfully through their own online efforts, while others are losing ground to global platforms. Michael Buchacher, CEO of DMS, has been helping clients tackle this challenge for years and brings valuable expertise. That’s what makes DMS a leading digitalization partner for retail. What we’ve learned: even in a digital age, personal relationships remain key. As Michael puts it:

“The recipe for success is combining personal and digital communication to create a unique customer experience. The better you understand your customers, the more likely they are to return to your store and engage more deeply with your brand.”

Time for Wow Moments: How to Use Technology in Meaningful Ways.

Today’s consumers often enter the store already well informed. They’ve researched, compared, and can share opinions in real time. So for them to truly experience added value in-store, several things must come together — a new role for sales staff, fresh store concepts, and digital content that delivers meaningful benefit at just the right moment. Michael Buchacher has already developed and implemented many such solutions, often together with DMS. Or put simply: countless wow moments. Because creating those is exactly what we do as a full-service agency based in Vienna.

White Paper: “Smart Shopping – Digital Media in Retail.”

To support retailers in managing this transformation, Michael Buchacher has formulated seven key theses, which he details in his white paper “Smart Shopping – Digital Media in Retail”: expanding physical space, omnichannel as a critical success factor, data analysis as a driver of growth, the shopping experience measured by experience per square meter, the shorter path to personalization, the disappearance of the traditional checkout, and the continuing importance of personal advice. So it’s all about the right balance — between digital and analog, between personal and virtual. And we’re convinced: people can’t be replaced. But digital innovation helps us all focus on what we do best — or expand our capabilities. And if you have questions or are looking for a custom digital solution for your brand, we’re here for you — from initial consultation and concept to full implementation and ongoing support. Always with one promise: if it’s not wow, it’s not from DMS.