Live Shopping: Present Live, Sell Live.

Live Shopping — Teleshopping 2.0, Powered by DMS.

A simple way to boost sales and bring your brand to life in the digital space: efficient, easy to use, and suitable for any industry. And above all: up to date.

The transformation of retail is nothing new. The pandemic acted as an unexpected catalyst for entirely new solutions — one of them being Live Shopping: the perfect tool to present and sell products and brands live. Few concepts are better at driving sales and boosting engagement.

Let’s call it Teleshopping 2.0, if you will. What’s already part of daily life in China — with thousands of live viewers — is now gaining momentum in German-speaking countries as well.

But… What Exactly Is Live Shopping?

Live shopping  is a live stream hosted by experts or influencers — featuring interactive tools like chat, polls, feedback channels, and a direct purchase option: viewers can add products to their cart and order them immediately.

It helps retain existing customers and attract new ones. Even more, Live Shopping offers an excellent way to deepen relationships, bring in-person events online, and extend their reach. Features like live chat create a whole new kind of social shopping experience:

• Live streaming with direct buy option.
• Sales shows with live moderation.
• One-to-many sales channel.
• A perfect addition to omnichannel marketing.
• Online events as “social shopping.”
• And all of it — not just for lockdowns.

‍

Real Advice, Real Success.

Here’s what makes this digital solution effective: authentic, real-time advice is a far more impactful sales tool than reviews, photos, or pre-recorded videos. This explains why live streams generate up to six times more engagement than traditional content. While influencers help extend reach, in-store staff can also be highly effective on camera — when well-trained and enthusiastic.

‍

Our Insider Knowledge on Live Shopping.

At DMS, we consider ourselves insiders — and we’re happy to share our expertise. We offer webinars, insights, and case studies. One example: Instead of using a celebrity, Nespresso chose to work with our professional team. The result? A complete success.

In our webinars, you’ll get a behind-the-scenes look at how to launch live streaming simply, quickly, and professionally.

Live Shopping at a Glance — Key Benefits.

• 6× higher engagement rate than recorded videos.
• 10× higher conversion rate than average in e-commerce.
• 38% increase in average order value.
• Supports upselling and cross-selling.
• 94% customer satisfaction rate.

“People don’t follow brands. People follow people.”

This quote sums up the essence of Live Shopping perfectly. Take YouTuber Sally, for example. With over 1.8 million followers on Sally’s World, she has built a strong brand with cooking and baking content. That led to a booming online store, purpose-made products, a flagship location in Mannheim, and now an entire HQ — the “Sallycon Valley.” From digital to physical success.

Let’s Make It Exciting.

A compelling storyline is key. And with low technical barriers, Live Shopping is ideal even for smaller businesses looking to grow their community through entertainment-driven engagement. It’s all about interaction — not just advertising.

Vollpension’s live baking classes in Vienna are a great success story. Seniors in two cafés bake fresh cakes and serve guests — even offering live digital classes during the pandemic. We thought Vollpension was a great idea already. Now it’s brilliant.

The Store as a Studio: A Perfect Live Streaming Location.

Stores are increasingly being designed to double as studios for live streams, tutorials, or how-to formats — a smart way to increase return on store investment. It also makes use of staff downtime. Example: During the pandemic, an Austrian car importer converted its event center into a streaming studio to present new models and technologies to its dealer network. It may not be classic live shopping, but it shows how flexibly physical spaces can be reimagined — and how successfully they can support digital engagement.

“It fits the ‘new normal,’ but doesn’t rely on it. It’s flexible — and that makes it a safer, smarter investment. The future of retail is still live and in-person. Just not the way it used to be.”

Digitally in Person — A Simpler Form of Live Shopping.

Live video consultations via smartphone, directly with in-store staff — a simplified but powerful version of Live Shopping. A website button connects users instantly to a real person, not a chatbot. Does it work? The numbers speak clearly:

• 21× higher chance of purchase after a live video consultation.
• 70% higher average order value.

It’s digital — but deeply personal.

Want to Learn More About Live Shopping?

Here are a few additional resources worth exploring:

• “Online Shopping Becomes an Experience” – WuV (27.01.21).
• “Live Streams in E-Commerce: Teleshopping Is Back — Just Cooler” – HORIZONT (29.05.2020).
• “Alibaba: Behind the Scenes of Live Streaming” – Exciting Commerce (23.07.2020).
• “Live Shopping — What’s Behind the Trend?” – Marketing Natives (17.11.2020).
• “Why Live Streaming Is the Takeaway Retail Trend of 2020” – Insider Trends (10.12.2020).

‍

‍