Netter Together – The DMS Crew: The Growth Specialist.

“Sometimes I Ask Myself What Exactly My Job Is.”

Please don’t get the wrong idea – Oliver is an absolute pro at what he does. We call him the Growth Specialist. When it comes to growth and success, he’s the right guy. But when you’ve got so many talents, when you’re doing far more than what’s officially in your job description, and when you're constantly driving change – well, it makes sense to occasionally pause and ask: What exactly do I do again?

Add to that his volunteer work for the Blue World Institute, and it’s clear: Oliver does a lot.

Make It Easy.

Let’s rewind to 2018. That October, Oliver started working with Digitale Mediensysteme – as CMO, Chief Marketing Officer. What he values most about the team? Its strong moral compass: pragmatic, respectful, grounded, human, uncomplicated, motivated – a real credo. In his own words: Make it easy. It really is that simple to do great work with great people. And since we know the team well – we can only agree.

Always in Motion.

When asked if he ever struggles with motivation, Oliver laughs: “Oh sure – when that happens, I just need to get outside. Fresh air. Ideally sports. Running. Swimming. Biking. Skiing.”

In short: Keep on movin’. And Oliver truly keeps things moving. He’s always interested in new topics. Standing still? Not an option. It’s all about fresh ideas. During the pandemic, that meant live shopping. Now it’s all about retail analytics and retail media. Repetition? That’s when he really starts to lose interest.

Improving Environments.

Because boredom doesn’t sit well with Oliver, he dedicates time to a special passion project: supporting the Blue World Institute of Marine Research and Conservation through his volunteer work in marketing. This NGO runs one of the world’s longest continuous studies on dolphins and has operated a sea turtle rescue hospital for over a decade. It’s a cause close to his heart. Oliver cares deeply about the environment and biodiversity – and he's proud to contribute meaningfully alongside a passionate, dedicated team.

Appreciating Appreciation.

What matters most to Oliver: staying on equal footing, being fair, and treating others with respect – in every role he takes on. He’s a brilliant speaker, winning people over with warmth, professionalism, and calm. That said, he’s not immune to frustration: “Oh, I can definitely lose my cool – especially when ideas are stolen or egos take over,” he says, referring to the business world. The look on his face makes it clear – this is something that genuinely angers him.

Still, he believes that a little anger can sometimes energize a situation. Slamming your fist on the table? Sometimes that works. But not at Digitale Mediensysteme. Here, good moods drive progress – and do so much more effectively. When we ask him for a funny work anecdote, Oliver replies: “Nope, I take work too seriously.” And then laughs. We don’t quite believe him.

We know he’s a highly competent professional, but it’s also his humor and genuine nature – with both colleagues and partners – that make him such a good fit. With Oliver, DMS has exactly the right CMO: someone who leads with passion, heart, and impact.

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