More Attention for Customer Campaigns Through Creative Content and Infotainment: sentibar × DMS.

Bielefeld/Vienna, February 26, 2020 — Infotainment at the point of sale (POS) is proving to be a simple yet effective tool for increasing customer engagement — especially when delivered via digital signage. Now, Bielefeld-based content producer sentibar is partnering with Digitale Mediensysteme GmbH (DMS) in Vienna to enhance digital signage campaigns with attention-grabbing creative content. With this collaboration, DMS — the Viennese expert in digital customer communication at the POS — is significantly expanding its content offering.

Sentibar’s survey-based content, tailored for advertising, has already proven highly effective in numerous campaigns. Its ability to capture viewer interest and evoke emotional engagement stands out, making infotainment a valuable addition to any customer communication strategy. Together, sentibar and DMS form a strong team for delivering engaging content that resonates with audiences.

Mario Mersich, Creative Director at DMS and digital signage specialist, explains:

“When looking for high-quality creative content suitable for clients in the sensitive banking and financial sector, we found the perfect fit with sentibar. By combining our clients’ campaigns with infotainment, we’re able to significantly boost attention for featured products and reduce perceived wait times.”

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About sentibar.

sentibar – the content engine – helps B2B companies achieve greater visibility, reach, and engagement through data-driven, relevant content. The company provides smart, tailored creative solutions that help clients connect with and retain their audiences over the long term — all powered by customer engagement at its core.

As a managed service, sentibar combines artificial intelligence with social media expertise, allowing marketing and communications teams to stay focused on strategic priorities. Through automated content research and production, sentibar delivers high-value content in multiple formats, fully aligned with each client’s corporate design and branding.

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About DMS.

Digitale Mediensysteme GmbH (DMS) was founded in 2004 and has since developed into a leading digitization partner for wow experiences in retail operations in the DACH region - always with the aim of inspiring: making digital matter. From its location in Vienna-Ottakring, the company is also active on a project basis in Italy, Slovenia and Hungary, a total of 13 countries.

A team of around 25 employees ensures that multimedia content in retail and service companies at the POS reliably reaches people where it brings concrete benefits. Digital signage, in-store radio and corporate TV solutions provide relevant information and contribute to a comprehensive brand experience. DMS works with the best technology providers and acts as a full-service agency that can offer everything from conception, development and implementation to ongoing editorial and technical support: always with a hands-on mentality and a team that works reliably to perform even better.

We make digital matter. www.digitale-medien.at/en