Digitale Mediensysteme Launches Innovative Projects for Premium Retail and Showroom Experiences.

Digital Media Systems Launches Innovative Projects for Premium Retail and Showroom Clients

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“We create digital with meaning” — this is the core message behind the rebranding of Digitale Mediensysteme GmbH (DMS). Over the past few years, numerous reference projects have demonstrated how this guiding principle is brought to life. Renowned brands and leading companies rely on DMS for cutting-edge solutions in showrooms, flagship stores, and corporate environments.

CEO Michael Buchacher explains:

“During the COVID-19 pandemic, we saw a rapid acceleration in digital customer interaction — a trend that continues to shape many aspects of daily life. The blending of online and offline experiences is advancing toward a seamless brand journey, especially in retail and wherever brands present themselves physically.”

DMS has made a name for itself with a series of standout projects and innovations:

• In MOONCITY Vienna (Audi House of Progress Vienna), DMS delivered multiple digital enhancements tailored to each phase of the store’s evolution — from LED façade displays and orchestrated screen systems to interactive in-store games. Real-time frequency and density measurement is a consistent feature, implemented with full attention to data privacy compliance.
• For COR+Interlübke in Vienna, DMS developed a 3D digital shop application in collaboration with a partner company, offering an immersive showroom experience.
• One of the most striking examples is the Innovation Center at the Raiffeisen Ware Austria headquarters in Korneuburg. There, DMS combined digital signage, smart display technology, and custom content to present advanced technologies such as robotics and the use of drones in agriculture — turning complex innovation into an engaging visual experience.
• At the new allnatura showroom in Vienna, DMS expanded the digital infrastructure with tablets, digital signage, steles, and media players, while also producing emotionally resonant content to reinforce the brand message. The interactive touch displays serve multiple purposes — from customer information and self-service to direct sales support.
• Another highlight is the Live Shopping solution for Nespresso, implemented in the flagship store on Kärntner Straße, which has been nominated for the Austrian Retail Innovation Awards 2023 in the “Best Online/Mobile Innovation” category.

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In addition to these visible deployments, DMS has also been actively collaborating with AI tool developers in recent months. The focus is on sales forecasting, as well as intelligent ad placement and personalized offers at the point of sale — reinforcing the growing role of Retail Media in future-focused marketing strategies.

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Rückfragen & Kontakt
Digitale Mediensysteme, Oliver Nitz
+43 660 730 0 944
oliver.nitz@digitale-medien.at

About DMS.

Digitale Mediensysteme GmbH (DMS) was founded in 2004 and has since developed into a leading digitization partner for wow experiences in retail operations in the DACH region - always with the aim of inspiring: making digital matter. From its location in Vienna-Ottakring, the company is also active on a project basis in Italy, Slovenia and Hungary, a total of 13 countries.

A team of around 25 employees ensures that multimedia content in retail and service companies at the POS reliably reaches people where it brings concrete benefits. Digital signage, in-store radio and corporate TV solutions provide relevant information and contribute to a comprehensive brand experience. DMS works with the best technology providers and acts as a full-service agency that can offer everything from conception, development and implementation to ongoing editorial and technical support: always with a hands-on mentality and a team that works reliably to perform even better.

We make digital matter. www.digitale-medien.at/en