DMS Brings Live Shopping to Austria.

All About the Trending Topics of Live Shopping and Social Shopping: Strong Growth Expected — Launch Event on March 23 Together with the Austrian Retail Association

Vienna, February 17, 2021 — Whether it’s eco-friendly jeans, a stylish new vase, trendy sneakers, or even a cocktail dress for the first post-lockdown party(!), live shopping is emerging as one of the most powerful activation tools in e-commerce. In China, this shopping format already accounts for more than 10% of total e-commerce sales. The message is clear: live shopping means more engagement and more revenue — and Digitale Mediensysteme GmbH (DMS) is leading the way in Austria by embracing it.

DMS Relies on Live Shopping to Drive Sales

During the lockdowns, European retailers began exploring the opportunities offered by this new sales channel and launched their first projects. Live shopping and social shopping enable product launches and exclusive presentations right when customers are most engaged — creating a unique shopping experience. It’s a trend that’s also caught the attention of the Austrian Economic Chamber (WKÖ), as it promises increased revenue and stronger customer engagement — all through the immersive experience of live shopping.

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Live Shopping: From Shop Design to Set Design

Digitale Mediensysteme GmbH, based in Vienna, is a pioneer in Austria and the CEE region when it comes to “cooler teleshopping” (© Horizont Germany), and is now rolling out a dedicated production solution. DMS founder and CEO Michael Buchacher explains: “The setup is almost like in physical retail: real people present real products in a live, emotionally engaging dialogue. Live shopping marks a shift from shop design to set design. Our technology is advanced yet very user-friendly — from large multi-camera setups to simple stationary smartphone cameras. Live switching and media inserts are fully supported.”

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Effective Starting at Around 100,000 Monthly Users

Buchacher says that once a website reaches around 100,000 monthly users, live shopping becomes a powerful tool for brands and retailers to boost sales and activate customers. Collaborating with high-reach influencers is also particularly effective:

“This makes us weatherproof, COVID-proof, and independent of restricted store hours.”

Rainer Will, Managing Director of the Austrian Retail Association, adds:

“Live shopping is one of the biggest trends in retail — and rightly so. The real-time shopping experience via livestream offers retailers a fantastic way to promote products with the help of influencers while also strengthening customer loyalty. It’s more activation, more sales! What works in brick-and-mortar — demonstrating and explaining products — can also work online. Because live shopping is, in essence, like a classic shopping trip with friends.”

Launch on March 23 in Partnership with the Austrian Retail Association

DMS will kick things off with an exclusive launch presentation in collaboration with the Austrian Retail Association on March 23, from 5:00 PM to 6:30 PM.

Michael Buchacher and Rainer Will, Managing Director of the Retail Association, will discuss the potential of social shopping in Austria. Following the discussion, a step-by-step demo of a sample implementation will be presented. Further information and the registration form can be found here: https://live.digitale-medien.at/‍

About DMS.

Digitale Mediensysteme GmbH (DMS) was founded in 2004 and has since developed into a leading digitization partner for wow experiences in retail operations in the DACH region - always with the aim of inspiring: making digital matter. From its location in Vienna-Ottakring, the company is also active on a project basis in Italy, Slovenia and Hungary, a total of 13 countries.

A team of around 25 employees ensures that multimedia content in retail and service companies at the POS reliably reaches people where it brings concrete benefits. Digital signage, in-store radio and corporate TV solutions provide relevant information and contribute to a comprehensive brand experience. DMS works with the best technology providers and acts as a full-service agency that can offer everything from conception, development and implementation to ongoing editorial and technical support: always with a hands-on mentality and a team that works reliably to perform even better.

We make digital matter. www.digitale-medien.at/en