Driving Performance With Smart Screens From DMS at Performance Days 2023.
This project was all about acceleration — using Smart Digital Signage to deliver a powerful, emotionally engaging brand experience that connects viewers directly to CUPRA.
Products
“As a performance brand, we strive to create emotion and deliver unforgettable experiences with our products. The CUPRA Performance Days at the Red Bull Ring offer the ideal stage to bring our values to life and share them with the world.”
Performance Days were the ideal setting for this initiative. At the event, media representatives, customers, and retailers had the chance to experience CUPRA’s entire product portfolio in action — dynamic, hands-on, and unforgettable. Our screens were the perfect kickoff, sparking interest and excitement. We set the stage and whetted the appetite for these extraordinary vehicles.
Free Travel for Content That Moves.
From October 2 to 5, 2023, racing fans were treated to a true wow experience. At the Red Bull Ring, guests had the exclusive opportunity to see CUPRA’s sensational vehicles up close — including models from its current racing collaborations. A special highlight: the live unveiling of the CUPRA Tavascan, CUPRA’s first all-electric SUV coupé.
We were proud to be part of it. With our screens, DMS helped make the brand feel truly tangible. The result? Powerful emotional moments that literally moved people — especially when spectators hit the racetrack themselves afterward.
Our takeaway: Presenting CUPRA’s cutting-edge vehicles in this spectacular setting was an undeniable highlight. Performance Days served as the perfect launchpad for many more high-energy events to come. And once again, our screens proved to be the ideal medium to showcase emotion and atmosphere on a grand scale.
