1 + 1 = 3: Count on Success.

An Equation That Adds Up: Add Customer Data to Your Tools.

What really counts at the point of sale is customer satisfaction. And even in the digital era, this fundamental success factor in retail hasn’t changed. But other things have — and you can put them to work for you. One key ingredient: customer data.

The Advantage of Customer Data.

Technological change has made customer data an extremely valuable asset in retail. Shopping behavior has shifted — and gut instinct alone is no longer enough to understand it. Data-driven tools, on the other hand, create the foundation for meeting customer expectations in a more personalized and meaningful way. Through Retail Analytics, brick-and-mortar retailers gain the ability to understand their customers better — and that’s exactly what makes data so valuable.

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The Equation Works Offline Too.

In e-commerce, analyzing visits, clicks, and conversion rates is already standard practice for continuously optimizing the customer journey and shopping experience. Data is everything in the digital world. But beyond the internet, traditional retail also offers numerous opportunities to collect and process valuable insights: Where do people move within the store? Where do they stop? Which products catch their attention? Do POS marketing campaigns have the intended effect?

Digital Solutions, Seamlessly Integrated Into Physical Spaces.

That’s exactly where DMS comes in. We think digitally — but never digital only. Our focus is on creating smart solutions that integrate perfectly into physical retail spaces. And these kinds of solutions are now appearing more frequently in stores.

What Makes a Store Smart?

Digital Signage, POS systems, service staff mobile devices, terminals, cameras — today’s retail environments already include a range of systems that collect valuable behavioral data. But it’s only when all of these devices are networked that you get a complete picture of customer preferences and store performance. That’s how a Smart Store is born.

The Power of Performance.

We’ve redefined our role as customers. We’re more spontaneous, more informed, and less predictable. Where, when, and how we buy doesn’t matter as much to us anymore. Our needs and expectations have grown more complex — creating new challenges at the point of sale.

If a brick-and-mortar retailer doesn’t understand what we expect, they can’t deliver a satisfying shopping experience.
Retail analytics enables businesses to optimize store layout, product assortment, customer flow, and the placement of in-store promotions. With data-based KPIs, companies can actively shape the shopping experience. Whether through online reviews or word of mouth, positive experiences are rewarded disproportionately — and poor ones punished even more harshly. That’s why strong performance is more crucial than ever.

Just Do It — With Retail Analytics to the Next-Gen Store.

The point of sale can draw new energy from digital tools. One strong example is Nike’s “Nike by Melrose” store, which opened in Los Angeles. What makes it special? The entire concept is driven by retail analytics. Data showed that local NikePlus members were most interested in products from the “Running” and “Style” segments — and Nike tailored its offerings accordingly. Parking in the area is a known issue, so Nike added a “Drive-In” pickup counter, where online orders can be collected directly from the street. The smart store is a testing ground for a highly localized, data-driven approach — and a powerful blend of online and offline commerce. Members can redeem rewards via vending machines, and the app allows customers to scan a code in-store to view additional options or variations of a product.

“Nike by Melrose” is a perfect example of how digital functions and physical retail can come together to create a better, more personalized experience — all thanks to retail analytics.

Pretty Smart: Stores That Simply Do More.

The way we shop has radically changed through digital transformation. We’re more spontaneous and better informed, placing higher demands on brick-and-mortar retail. To keep up with this shift in consumer behavior, data has become an essential resource in the battle for market share. Digital Signage, POS systems, terminals, mobile staff devices, and cameras can all generate relevant data at the point of sale. But it’s only through networking these systems and evaluating them with retail analytics that a full picture emerges — along with countless benefits for retailers.

In other words: that valuable plus we mentioned earlier.

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