Sounds Good: In-Store Radio — For a Shopping and Dining Experience With Reverberation!

It Sounds Like a Successful Concept — Because It Is One.

This is the sound that makes brands unique. And it’s not always about boosting sales right away — often, the effect is corporate branding: a sound identity that makes your brand memorable for longer. It also increases the time customers spend in your store. And ideally? It encourages more customers to choose your products. Sounds good? We’ve got more details for you.

The Sound of Silence? That Doesn’t Work in Retail.

We’ve all experienced it: Music doesn’t just influence our mood — it’s also tied to memories, emotions, and moments. And that means we associate music with brands, too. With a custom radio program tailored to your brand and audience, businesses can create a unique atmosphere across every location. This leads to stronger emotional connections, higher engagement — and greater willingness to buy, both short- and long-term. “Shopping in silence”? Not an option.

Always a Hit: In-Store Radio.

Sales data tells the story: Before and after launching in-store radio or during special campaigns, stores consistently see stronger results. Even perceived waiting time at checkout feels shorter when music is playing — and basket size increases. Customers stay longer. They buy more. They come back more often.

And here’s another bonus: Employee satisfaction. Good music lifts the mood — and not just for shoppers. A better atmosphere also improves the workday.

A Few Hard Facts About the Sound of In-Store Radio.

It builds brand connection, sets the tone, and acts as an editorial tool for promotions and messaging.
Here are a few standout KPIs:

• Clearance sales: +9% with branded background music
• Product preference: +200% for wine (e.g., French wine sold better with French music)
• Length of stay: +16% in restaurants with soft background music

Sounds Beneficial? Always.

More sales, more infotainment, and deeper brand loyalty — in-store radio delivers.
Here’s why:

• Individual programming: Every stream is customized to fit your brand — from music selection to scheduling and presentation.
• Brand identity: Voices and music become an audio signature that makes your brand stand out.
• Entertainment & information: Customers and employees enjoy infotainment that blends useful updates with engaging content.
• Seasonal flexibility: Whether it’s Christmas, Valentine’s Day, or a summer sale, programming adapts as needed.

How Does In-Store Radio Work? With Success!

The concept is simple — and it works. Using a central media server and encrypted transmission, DMS delivers a complete in-store radio package. Our team of editors, presenters, and technicians handles everything from concept and production to ongoing updates. Each hour of programming includes a balanced mix of music, commercials, and engaging segments. In short: It sounds great — and it performs even better.

Proven Better: The Scientific Backing for In-Store Radio.

Yes, there’s research behind the music. Multiple studies have confirmed the effectiveness of in-store radio:

• Music psychology: Musical style and tempo influence shopping behavior (Milliman, 1982).
• Behavioral economics: Background music supports emotional purchase decisions (North & Hargreaves, 1997).
• Customer experience research: Music increases perceived store quality and atmosphere (Bitner, 1992).

In-Store Radio With DMS? That’s the Hit.

Let us help you make your brand sound as good as it looks — with Instore Radio that resonates.