Digital Signage: Say it Smart!
Digital Signage: Say It Smart!
Whether it’s content, technology, or hardware – using various screen types, from touch and non-touch displays to LED walls, brings powerful benefits to in-store marketing. Whatever message you want to share, Digital Signage helps you say it in a smart, dynamic, and targeted way.
The Innovative Solution for Visual Communication: A Wow Experience by DMS.
Whether it’s used as an advertising space, information point, service station, door signage, or for large-scale projections – Digital Signage makes a real impact. In stores, shop windows, malls, high streets, or corporate spaces, it offers endless possibilities: from promoting offers and staging brand stories, to powering fully automated, staff-free stores or internal communications.
Digital Signage is a highly innovative tool, using screens such as monitors, LED panels, and touchscreens to deliver content dynamically – be it for advertising or information. The result? Tangible advantages and a real wow effect.
Advertising and Marketing – Powered by Digital Signage.
It’s always possible to be more precise, more relevant, and more effective. Digital Signage enables you to play ads and promotions based on time, location, and audience – helping you deliver the right message, at the right moment, to the right people. It can also be used to entertain, with interactive games or live social media feeds. In retail, it inspires customers and highlights products or services. For branding and image building, Digital Signage is just as effective – whether in showrooms, at trade shows, or in the office.
Smarter Communication With Digital Signage.
Need real-time content updates? Easily done. Use Digital Signage to share the latest weather, breaking news, or current offers. It’s also perfect as a wayfinding tool in shopping centers or airports. And in internal communications, Digital Signage improves clarity: many companies now use screens to share updates with employees or post company announcements.
A More Sustainable Solution.
Beyond flexibility – where content can be updated quickly and easily – Digital Signage also delivers on sustainability. Touch-enabled screens allow for a more interactive, personalized customer experience. And most importantly: it helps reduce the need for printed materials. Thanks to advanced display technology, energy consumption can also be minimized.
At DMS, we carefully select the most modern, energy-efficient screens for our clients – solutions that align with both your aesthetic and your brand identity.
Why Digital Signage? Because It Just Makes Sense.
At DMS, we believe in smart digital solutions that truly add value. And we have years of experience in the field of Digital Signage. Here are just a few examples of how and where it can be used:
Retail.
- Product promotion: Dynamic window displays and digital shelf signage
- Upselling & cross-selling: Highlight complementary products or offers
- Customer experience: Interactive screens for personalized shopping journeys
Hospitality & Foodservice.
- Digital menu boards: Real-time menu updates based on time of day
- Promotions: Highlighting daily specials or limited offers
- Ordering terminals: Self-service kiosks for a smoother customer flow
Corporate.
- Internal communications: Office or production-floor displays for announcements, KPIs, and updates
- Culture & values: Sharing company milestones and mission statements
- Hybrid workplaces: Displaying meeting room availability, events, or workspace info
Education.
- Campus navigation: Wayfinding systems for students and visitors
- Information sharing: Lecture schedules, emergency alerts, event news
- Interactive learning: Touchscreens to enhance teaching and presentations
Healthcare.
- Waiting room info: Health education or entertainment content
- Wayfinding: Helping patients navigate large medical facilities
- Emergency communication: Real-time alerts in critical situations
Events & Entertainment.
- Live agenda: On-the-fly updates to schedules and speaker slots
- Social walls: Live social media feeds integrated into the venue
- Sponsorship visibility: Showcasing partners and sponsors dynamically
Technologically Perfect – With the Right Technology.
At DMS, we have the expertise to find the perfect Digital Signage solution for your needs – down to the smallest detail. Thoughtfully designed, visually refined, and tailored to your goals. And when it comes to technology, we always deliver exactly what fits best.
Hardware.
- Displays: LED, LCD, or OLED – depending on the environment
- Media players: Connect displays to the content management system (CMS)
- Sensors: For interactive applications and real-time measurement
Software.
- Content Management Systems (CMS): Platforms to manage and schedule content (e.g., Grassfish, Scala, and more)
- Analytics: Tools to analyze user interaction and campaign reach
- Cloud-based solutions: Manage and control content remotely via the internet
Interactive Features.
- Touchscreens, QR codes, gamification elements, or augmented reality (AR) to engage users and drive interaction
What matters most to us? That your solution is perfectly tailored – smart, seamless, and individual. Because standard just isn’t our standard. And when it comes to our solutions, we follow one simple principle:
If it’s not wow, it’s not DMS.
Projects like our installation at Performance Days 2023 or the Faber Hall screens are proof of that. As a digitalization partner, full-service agency, and trusted expert for retail brands across industries, we’re also the right team to support you with live shopping solutions or retail & store analytics.
No matter the product, one thing always comes first: we want to deliver the right innovation for every client. That’s why we approach every project with expertise, passion, teamwork, and a hands-on mindset.
And we’d love the chance to wow you too.
