Out-of-Home & Content: Advertising That Gets You Moving.

How VOLVO Took Off in Vienna With a Real-Time DooH Campaign.

We love sharing ideas and innovations that have inspired us in the past – especially when they lead to new wow experiences. One of those highlights was the multimedia advertising campaign by VOLVO on Vienna’s iconic Ringstraße.

Shifting Gears in Advertising: With DooH.

Interactive and real-time – that’s how VOLVO hit the gas. The campaign focused on the launch of the new Volvo XC40. Cool and urban, just like the Dooh (Digital-out-of-Home) concept behind it. And yes, we’re all for it: A simple bus shelter and personalized messages for the people waiting – that’s the recipe for success.

What does that mean? Various real-time messages and dynamic video spots were displayed in a small waiting shelter on the Ringstraße.

Custom Messages – In Real Time.

City Light branding was the keyword. Waiting passersby were shown custom messages, created and delivered in real time – different, tailored, and scheduled throughout the day.

Let’s Speak Digital.

This wasn’t just a typical shelter – it was a smart, fully digital one. Equipped with screens, a programmable input tool, and customized messages designed for individual passersby, it delivered ads worth buckling up for. Each message addressed people directly and digitally – right in the moment.

Yes, We Can!

That’s what we at DMS say when you’re ready for a campaign that’s just as impressive. As a full-service agency and digitalization partner, we create wow experiences from concept to execution – and beyond. With technical expertise, creativity, and solutions like Digital Signage and Smart Digital Signage, we’re by your side.

Interested? Contact us – or visit our showroom and experience it for yourself.

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