The Hit Is On: How Instore Music Sets the Mood for Cool Moves.

Better Sales and a Stronger Brand Image? Now That’s What We Call Cool Moves.
You don’t make these kinds of moves on the dance floor – but with music. Music sets the mood. We know that from the gym and from elevators. But music can do even more. Which brings us to Instore Radio.
What sounds good can also make the register ring. The right sound in a store creates a warm and familiar atmosphere. When people enjoy the music, they feel more connected to the store. That usually means they’ll stay longer – instead of just rushing in to grab what they need. And when people stay longer, they tend to spend more. Just don’t turn up the volume. Loud music can easily become a distraction. It’s all about the mix: the sound needs to be pleasant and inspiring – and tailored to the target audience and their needs. The right music can become the audio branding of the shopping experience.
Music Is the Answer? Yes – In More Ways Than One.
Music is gaining importance not just in retail, but also in banks, hospitals, pharmacies, logistics companies, and telecom providers. How do we know this so well? Because we manage several instore music streams – and from experience, we can say: Music is the answer in more ways than one. We also trust the findings of a study conducted by Mood Media and French performance rights organization SACEM, which confirms that music can build trust and credibility – especially valuable in more conservative industries.
The study tested music in pharmacies, gas stations, and sports retailers. For each business involved, Mood Media created a custom music concept designed to match their brand and audience.
Sounds Good: Music Concepts by DMS.
At DMS, we’re passionate about the growing trend of instore radio and music streaming, and we’re proud to create tailor-made concepts for our clients – complete with demos and programming strategies designed for the point of sale experience. And by the way – many of our team members love working with their headphones on. Because music inspires them. Instore radio and a personalized sound strategy? Sounds like a winning concept to us.
We look forward to making the next great moves – together!