DMS on Audience Management During the Coronavirus Era.

Audience and Customer Flow Management — Digital Media Systems Offers Winter Solutions for Retail, Events, and Sports

Vienna, 23 October, 2020 — The measures introduced to combat the coronavirus pandemic continue to pose serious challenges for both the economy and society. Retail, event management, and the sports industry are especially affected — particularly when it comes to managing crowd entry and flow. So how can congestion be avoided? The answer lies in targeted audience control using frequency monitoring.

Since March, the team at Vienna-based Digital Media Systems (DMS) has been focused on developing solutions for managing customer movement in physical retail spaces, event venues, and sports facilities. DMS offers a wide range of audience management tools — from digital access control systems and people-counting sensors to queuing solutions and complete customer flow management platforms.

“Our technology helps prevent those troubling images and videos of overcrowded ski lifts in Tyrol from making headlines worldwide,” says Michael Buchacher, founder and CEO of DMS. “It can also help manage potential bottlenecks at upcoming Christmas markets and similar seasonal events.”

DMS’s audience management solutions, which help optimize customer flow, are available starting in the mid to high four-digit euro range and can typically be deployed within one to two weeks. Besides Christmas markets and sports venues, these systems are also ideal for shopping centers, individual retail stores, event locations, cultural institutions, corporate cafeterias, and universities.

A recent example of successful implementation is the MOONCITY VIENNA pop-up store, where DMS installed its frequency monitoring technology — demonstrating how digital solutions can support safe and efficient audience management beyond just Digital Signage.

About DMS.

Digitale Mediensysteme GmbH (DMS) was founded in 2004 and has since developed into a leading digitization partner for wow experiences in retail operations in the DACH region - always with the aim of inspiring: making digital matter. From its location in Vienna-Ottakring, the company is also active on a project basis in Italy, Slovenia and Hungary, a total of 13 countries.

A team of around 25 employees ensures that multimedia content in retail and service companies at the POS reliably reaches people where it brings concrete benefits. Digital signage, in-store radio and corporate TV solutions provide relevant information and contribute to a comprehensive brand experience. DMS works with the best technology providers and acts as a full-service agency that can offer everything from conception, development and implementation to ongoing editorial and technical support: always with a hands-on mentality and a team that works reliably to perform even better.

We make digital matter. www.digitale-medien.at/en