Artificial Intelligence in Retail: How AI Enhances the Customer Experience at the POS — Burgenland University of Applied Sciences and Puls24 Visit DMS.

How can retailers make use of data on visitor flows and in-store frequency? And can artificial intelligence help analyze customer emotions in physical stores? These were some of the key questions explored during a recent visit to Digitale Mediensysteme GmbH (DMS) by a group of female students from the Burgenland University of Applied Sciences and members of the Puls24 editorial team. The visit focused on real-world applications of AI at the point of sale (POS) — from tracking visitor movement to understanding dwell times and behavioral patterns. DMS shared practical insights into how these technologies are already being used to help brick-and-mortar retailers gain competitive advantages.

The exchange highlighted how AI-driven analysis is no longer a future concept but a current reality in modern retail environments. It was an inspiring session full of applied knowledge and forward-looking perspectives on the role of AI in enhancing in-store customer experiences.

About DMS.

Digitale Mediensysteme GmbH (DMS) was founded in 2004 and has since developed into a leading digitization partner for wow experiences in retail operations in the DACH region - always with the aim of inspiring: making digital matter. From its location in Vienna-Ottakring, the company is also active on a project basis in Italy, Slovenia and Hungary, a total of 13 countries.

A team of around 25 employees ensures that multimedia content in retail and service companies at the POS reliably reaches people where it brings concrete benefits. Digital signage, in-store radio and corporate TV solutions provide relevant information and contribute to a comprehensive brand experience. DMS works with the best technology providers and acts as a full-service agency that can offer everything from conception, development and implementation to ongoing editorial and technical support: always with a hands-on mentality and a team that works reliably to perform even better.

We make digital matter. www.digitale-medien.at/en