New Partnership Between DMS and Swiss Retail Computer Vision Pioneer Advertima: Driving Sales and Customer Engagement.

Vienna / St. Gallen, June 15, 2020 — Artificial intelligence, computer vision, and machine learning are transforming physical retail. Digitalization is opening up major new opportunities. Retail chains can now understand their customers more deeply and address them more precisely thanks to increasingly complex and intelligent solutions. But how can sales performance be optimized, and customer engagement perfected?

To answer these questions, Digitale Mediensysteme GmbH (DMS) has partnered with Advertima, a Swiss pioneer in computer vision technology.

Advertima AG, based in Switzerland, uses computer vision and machine learning to generate real-world data. With the right data management strategy, this makes it possible to significantly improve retail performance.

DMS founder Michael Buchacher explains:

"In-store, customers are shown personalized content and promotional messages — based on data captured by a series of visual sensors and evaluated using artificial intelligence. Starting now, our offering includes the latest computer vision solutions from Advertima, customized to our clients’ needs.”

The solution can be implemented as part of a new Smart Digital Signage installation or through an upgrade of existing infrastructure. The sensors operate in real time, capturing data points such as age, gender, gaze direction, and group size — all anonymized and fully GDPR-compliant.

Iman Nahvi, Co-Founder and CEO of Advertima, also emphasized the value of the collaboration:

“Our solutions enable targeted and highly efficient communication with in-store customers. Advertising spend can be used much more effectively, and results are measurable within a very short time. Our ‘real-time audience analytics’ open up new revenue streams by allowing specific products from select manufacturers to be promoted directly.”

A recent case study in Swiss grocery retail demonstrated a 10.5% increase in sales and a threefold improvement in customer engagement.

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About Advertima.

Advertima was founded in 2016 and uses computer vision and machine learning to generate real-time data from physical spaces. The company’s technology enables devices to interact with people in real time in any physical environment. To achieve this, Advertima’s AI interprets how people look, move, and behave — combining visual context with behavior to deliver ground-breaking solutions. Their technology is already being used not just in grocery retail, but also in cinemas, hardware stores, and a growing number of retailers. With a team of 70 employees from over 20 countries, Advertima operates from offices in Switzerland (St. Gallen, Zurich), Germany (Berlin), England (London), and Serbia (Belgrade) — serving clients worldwide.

About DMS.

Digitale Mediensysteme GmbH (DMS) was founded in 2004 and has since developed into a leading digitization partner for wow experiences in retail operations in the DACH region - always with the aim of inspiring: making digital matter. From its location in Vienna-Ottakring, the company is also active on a project basis in Italy, Slovenia and Hungary, a total of 13 countries.

A team of around 25 employees ensures that multimedia content in retail and service companies at the POS reliably reaches people where it brings concrete benefits. Digital signage, in-store radio and corporate TV solutions provide relevant information and contribute to a comprehensive brand experience. DMS works with the best technology providers and acts as a full-service agency that can offer everything from conception, development and implementation to ongoing editorial and technical support: always with a hands-on mentality and a team that works reliably to perform even better.

We make digital matter. www.digitale-medien.at/en