Digital Signage for Retail: Free COVID-19 Information Package for the POS.

Corona: DMS Supports Brick-and-Mortar Retailers With a Free Information Package for the POS — Digital Screens for Retail

Vienna, March 12, 2020 — Retail and other branch companies are suffering from a loss of customers in their shops due to public life restrictions during the corona pandemic. Many already use simple digital signage solutions with a few screens at the POS — now, these can serve a greater purpose: At the point of sale and internally via corporate TV systems, digital signage can be a valuable tool in this crisis.

How can digital signage be used at the POS? The Viennese agency Digitale Mediensysteme, which specializes in digital customer communication at the point of sale, is now providing a free package of basic digital information on the most important protective measures. The content, provided by the Agency for Health and Food Safety, is available in portrait and landscape formats as .MP4 video files. These can be displayed on screens directly at the POS to inform customers on key safety measures — from how to protect yourself to what matters most during the pandemic.

DMS founder and CEO Michael Buchacher explains:

“This is an important signal to retail customers. The processing closes a local information gap. By using the media package, retailers save valuable time and contribute to managing the situation. It depends on the next few weeks. The more consistently society reacts to the threat with appropriate measures, the faster the pandemic will be over and the economic damage will therefore be as low as possible.”

The trade division of Austrian Chamber of Commerce and the trade association support the initiative and dissemination of this content.

About DMS.

Digitale Mediensysteme GmbH (DMS) was founded in 2004 and has since developed into a leading digitization partner for wow experiences in retail operations in the DACH region - always with the aim of inspiring: making digital matter. From its location in Vienna-Ottakring, the company is also active on a project basis in Italy, Slovenia and Hungary, a total of 13 countries.

A team of around 25 employees ensures that multimedia content in retail and service companies at the POS reliably reaches people where it brings concrete benefits. Digital signage, in-store radio and corporate TV solutions provide relevant information and contribute to a comprehensive brand experience. DMS works with the best technology providers and acts as a full-service agency that can offer everything from conception, development and implementation to ongoing editorial and technical support: always with a hands-on mentality and a team that works reliably to perform even better.

We make digital matter. www.digitale-medien.at/en