Demand Planning in Retail With DMS Talk 7.

Circle Founder Eric Weisz Explains His Solution and Its Future Potential

Demand planning helps retailers better predict sales, measure advertising performance more precisely, and use resources more efficiently across projected sales volumes. Misjudging production or storage needs can be costly. Circl is a tool that quickly adapts and learns on its own, making accurate forecasts based on patterns and experience.

In DMS Talk 7, Eric Weisz from Circl explained how the solution works in a conversation with Digitale Mediensysteme (DMS) CMO Oliver Nitz.

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In the past, retailers often relied on averages and gut feeling to make decisions. But as Weisz explains:

“Today, the trends are in the data. Merchants don’t need to be data specialists. Internal data points combined with external factors — so-called exogenous features like weather, economic conditions, holiday calendars, and promotions — are all linked.”

According to Weisz, three to five key factors are usually enough — as long as they’re the right ones. These vary depending on the retailer's industry, dependencies, and business model. Looking ahead, Circl could also support personnel planning and connect with retail media systems.

‍Click here for our DMS Talk 7.

About DMS.

Digitale Mediensysteme GmbH (DMS) was founded in 2004 and has since developed into a leading digitization partner for wow experiences in retail operations in the DACH region - always with the aim of inspiring: making digital matter. From its location in Vienna-Ottakring, the company is also active on a project basis in Italy, Slovenia and Hungary, a total of 13 countries.

A team of around 25 employees ensures that multimedia content in retail and service companies at the POS reliably reaches people where it brings concrete benefits. Digital signage, in-store radio and corporate TV solutions provide relevant information and contribute to a comprehensive brand experience. DMS works with the best technology providers and acts as a full-service agency that can offer everything from conception, development and implementation to ongoing editorial and technical support: always with a hands-on mentality and a team that works reliably to perform even better.

We make digital matter. www.digitale-medien.at/en