A Trip to the Panic City. With Udo Lindenberg Through St. Pauli.

Sunglasses, Hat and Cigar — Also a Digital Hit: The Udo Lindenberg Multimedia Museum in Hamburg.
Udo Lindenberg now has his own multimedia museum in Hamburg on the Reeperbahn. Welcome to “Panic City”! And don’t panic — the iconic German superstar is just as much a hit in his virtual form.
I'm Sorry...
You instantly hear his greatest hits in your head. Sounds like a winning concept, doesn’t it? Udo takes us on an interactive “trip through Udo’s life stages” — in an impressive multimedia show in Hamburg, we dive into the full Udo Lindenberg experience.
Across roughly 700 square meters, visitors can explore interactive attractions, VR, AR, and exhibitions. The Reeperbahn becomes a multimedia world of immersive experiences and performances. Everything revolves, floats, and interacts — all centered on the rocker’s life's work.
And as Udo Lindenberg himself puts it:
“I am Udo Lindenberg by profession. My job only exists once in the world.”
Don’t panic — we couldn’t agree more.