Seoul 2018. The First Fully Digital Winter Olympics.
A Gold Medal for This Reminder. The First Fully Digital Winter Olympics — South Korea 2018!
For us, forward thinking also means revisiting milestones in the digital world — because every breakthrough that’s already happened and inspired us is a stepping stone toward the next groundbreaking innovation. This reminder takes us to South Korea.
An Upgrade for the Olympics.
Thirty years after the 1988 Summer Games in Seoul, South Korea hosted the Olympics for a second time in 2018 — and this time, it was fully digital.The sporting highlight of 2018 drew global attention, not only for the athletes and events, but also for a very special upgrade.
Modern Talking at the Olympics.
No, not the band — the Games themselves were the real sensation. Everyone was talking about modern technologies and innovations. TV networks stepped up their game with advanced broadcasting technologies and upgraded their local studio equipment. Several large LED video walls created an unforgettable sports experience.
Night turned into day: for the first time in Olympic history, LED lighting was used throughout the venues. Coverage also got a major digital makeover — keyword: live tickers. Whether augmented reality, print, digital, or mobile — every image, video, and graphic was made available across all channels, directly on site. By 2018, digital and social media weren’t just part of the mix — they were essential.
We awarded a gold medal to this unforgettable experience: The Olympic Games had never been so digital — and so innovative. A true win for everyone who was there.
