For Big Players: Act Better With Games.

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Gamification on a mobile phone with screen in the background

Let’s Play Big: Playfully Attract More Attention at the POS.

How can a brand stand out in-store — attract attention to its products, promotions, and, of course, itself? Let’s be honest: gamification is always a hit. And now, even at the point of sale, brands can entertain their target audience through games, enhance brand perception, and share messages in a fun and engaging way. And the best part? It’s incredibly easy to implement. For example: users scan a QR code, turn their smartphone into a controller, and interact directly with Digital Signage at the POS.

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‍Who is playing?

‍Many major players across different industries are already on board — and for good reason. Interactive content gets people actively involved with a brand, holding their attention longer and creating deeper engagement. Plus, it makes their time in-store feel shorter.

Then there’s the word-of-mouth factor: when people enjoy the game, they’re more likely to tell friends — boosting reach and message impact organically. The result? Creative Content that drives better retail performance and is simply fun to use.‍

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Gamification Pays Off. ‍

Especially when there’s something in it for the player: hit a high score, and you might win a voucher, discount, or product giveaway. That extra incentive makes playing even more rewarding. It’s a simple, effective way to boost retail success: smartphones become controllers for interactive digital posters at the POS or POI. The screen becomes a giant game console powered by Digital Signage.

How it works:

Smartphone interaction with the screen
QR code scan to join the game
Smartphone as controller
Seamless web-based connection

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For Your Own High Scores

So why is gamification such a powerful sales booster? Because it’s packed with benefits:
You get user activation, longer engagement, and measurable results — like who played, for how long, which links were clicked, and how many downloads happened. It turns your brand’s performance into a visible, trackable success story.

Something to Think About: Quizzes

Quiz games are a crowd favorite. You can ask brand-specific or general knowledge questions and deliver the information in a fun, memorable way. Bonus: these games also work great across multiple locations — ideal for team-building or cross-store activations.

You Jump In: Doodle Jump

A classic example? Doodle Jump. A game that’s as simple as it is addictive. The screen displays a QR code — players scan it, and then steer the game character via their smartphone. Fast, fun, and highly engaging.

Cool Down!

Here’s another playful concept: the smartphone becomes a controller to “defrost” a product. The first to complete the challenge wins a prize. A simple idea with big impact.

Play With DMS

Of course, DMS plays too — we’ve already launched several reference projects and have access to the ideal screens for every concept. Thanks to our supplier network, we tailor the perfect digital signage solution to fit your brand. Depending on the complexity and concept, costs typically range between €5,000 and €10,000. Let’s play — and win — together.