It’s Time to Get Digital. Why Austria’s Trade Must Become More Digital.
Modern Talking for Retail: Why More Ideas and Innovations Are Needed Now.
Austria's retail sector needs to go more digital — at least according to Rainer Will, Managing Director of the Austrian Trade Association. This call to action is supported by a comprehensive study conducted by the Trade Association in collaboration with Contrast EY. The findings are detailed in the presentation of the Retail Barometer Austria.
More Digital, More Power.
The conclusion: there’s still significant catching up to do in the retail sector — especially when it comes to digital strategy. Austrian retail, in particular, shows clear potential for improvement. While both consumers and retailers are generally open to innovation, omnichannel strategies have been under discussion for quite some time. One thing has become crystal clear: an online shop alone is no longer enough.
Clear Strategies and Omnichannel Solutions Are Essential.
Martin Unger, consultant at Contrast EY, poses a key question for retailers: Do traditional retailers want to learn “digital” faster than digital champions learn “retail”?
Currently, Unger sees digital champions in the lead. He warns:
“Anyone without a clear strategy and compelling omnichannel solutions will be left behind by the likes of Amazon, Zalando, and others.”
Your Success Is Our Business.
That’s where DMS comes in. As a full-service agency and digitalization partner, we support you from the very first idea through to implementation and continuous optimization.
Since 2004, DMS has grown to become one of Austria’s leading digital partners for the retail industry. Renowned retailers, banks, and telecommunications providers rely on DMS to integrate digital media at the point of sale into their brand communication and business processes.
From concept and development to implementation and editorial services, we offer everything — guided by one simple principle: If it’s not wow, it’s not from DMS.
Copyright “AmazonGo”: Jason Del Rey
