Let’s Grow Together. How E-Commerce Growth Increases Success.
Trade Better With E-Commerce. A Plus for Retail.
A quick review: Back in the summer of 2017, Ladenzeile.at conducted a survey of 100 partner shops across 13 European countries. We spoke with Julia Fritsche from Visual Meta GmbH in Berlin about emerging trends and opportunities in e-commerce.
At the time, e-commerce was experiencing steady growth — not only in Germany but across Europe. As a shopping portal working daily with online partner shops from multiple countries, Ladenzeile.at was already aware of the pressing questions in the market: What is the current state of e-commerce? What challenges exist? And what should come next?
Using e-commerce successfully.
And the results of the survey: The majority of online shops were very optimistic about the future, although the market barriers were still quite high back then. On the one hand, this was due to the presence of strong international competition and, on the other hand, to legal and tax restrictions. The lack of connection to the products was also certainly perceived as an obstacle, which the shops surveyed wanted to counteract, for example, with the presence of pop-up stores. Shops saw the future in e-commerce primarily in innovative payment methods, a mix of online and offline presence, and big data. Back then, only 37% wanted to rely on chatbots. 72% of the respondents also sold their products abroad, with factors such as delivery logistics, the competitive situation abroad, and the language adaptation of the platform that were seen as a hindrance.
In conclusion, it remains to be said that a quarter of users shopped online every week — Europeans preferred clothes and shoes, followed by tickets, electronic devices, and books.
For us at DMS, this was a particularly exciting conversation back then, which inspired us again — like so many talks with industry experts. We are always happy to learn new things and use this new know-how to find innovative solutions that inspire. Because if it's not wow, it's not from DMS.
