Set Up for Success: Making Digital Signage Work for You.
One Thing Up Front: Digital Signage Is a Proven Success Strategy.
The ability to deliver content in a flexible and highly targeted way is something more and more businesses are taking advantage of – especially in the retail sector. At DMS, we’ve long been committed to Digital Signage. As a full-service agency, we support brands across many industries as their digitalization partner, and Digital Signage is part of our daily business. Why? Because it’s simply wow.
But there are a few things to keep in mind to get the most out of your setup – and to do it really well. That’s exactly what we’re sharing in this blog article: a few must-do’s when working with Digital Signage – from proper screen cleaning to the effects of heat and dust.
Especially when installing Digital Signage in outdoor spaces or industrial environments, there are several important factors to consider. Only by addressing them can you ensure the durability, performance, and long-term functionality of your screens.
And because good advice doesn’t stop at 10, we’re giving you our Top 11.
1. The Place to Be.
Indoor or outdoor? That makes all the difference. When installing Digital Signage, you need to consider factors like temperature, humidity, sunlight, rain, and wind. Make sure your screens are built and mounted for the specific environmental conditions. Because in signage, location really is everything.
2. Stay Safe!
Need anti-glare or UV protection? If your screens are exposed to sunlight, you should absolutely use displays with glare and UV shielding to ensure visibility and protect against long-term sun damage. Also consider protective enclosures – especially in outdoor or industrial settings – to shield screens from weather, dust, and vandalism.
3. The Heat Is On?
Watch the ventilation. Excessive heat can damage your screens, so ensure proper airflow to release internal heat buildup. Overheating shortens product life and causes performance issues. In hot environments or closed spaces, consider cooling systems like fans or A/C units to maintain optimal temperature – and long-term screen performance.
4. Another One Bites the Dust?
Not if you can help it. Use dust filters or air purifiers to prevent dirt from entering the display housing or settling on internal components. Dust buildup can reduce screen clarity and performance – prevention is key.
5. Stay Safe, Part 2.
Security also applies to mounting. Make sure your screens are securely installed to prevent theft or tampering. Wall mounts, ceiling mounts, and floor stands should be vandal-resistant and rock solid. And don’t overlook cable management – not just for looks, but to reduce tripping hazards, damage, and simplify service.
6. Pull the Plug (on Surges).
Yes, surge protection matters. Install surge protectors or uninterruptible power supplies (UPS) to guard against power spikes or outages that could damage your screens. For outdoor use, always choose waterproof power connections to avoid water damage.
7. Time for Maintenance?
Make access easy. Technicians should be able to reach displays without hassle to perform maintenance and repairs. Enclosures and mounting systems should allow for quick access to internal components. For wall integrations, make sure service hatches are wide enough.
8. From a Distance …
Want to update your screens remotely? Smart move. Use a content management system (CMS) that enables remote content updates and screen monitoring. That way, you reduce the need for on-site servicing and save money over time – while keeping content fresh and relevant.
9. Is It All Legal?
One important tip from us at DMS: always check local regulations and get any necessary permits before installing your Digital Signage system – especially for outdoor installations. Depending on the area, rules may apply to placement, size, lighting, and even content speed.
10. So Fresh and So Clean.
Keep it spotless. Set up a regular cleaning and maintenance plan to protect your screens, enclosures, and hardware. Use proper cleaning materials and techniques to avoid damaging the display surface. Clean screens perform better – and look better.
11. Guaranteed to Succeed.
Choose systems that come with a warranty and consider a support contract (SLA – Service Level Agreement). That way, you’re covered in case of technical issues and can count on reliable service when it matters most.
These are our Top 11 tips for Digital Signage done right – and believe us, we’ve got plenty more. If you’re ready to explore this digital solution or need expert advice, we’re here for you. Always with the unique DMS approach: If it’s not wow, it’s not DMS.
