The Art of Innovation: Analog meets Digital in Museums.
An Idea We Personally Love – Because It Reflects Our Motto: “Digital, But Never Digital Only”: at DMS, we perfectly integrate digital solutions into physical environments. In Paris, we saw an inspiring example of this concept in action: analog masterpieces reimagined through digital experiences. The synergy itself became a work of art.
Because digital needs analog. And the reverse is just as true.
This idea also shows how classics can be rediscovered – the works of Gustav Klimt, whose art was once seen as radical and later became iconic in the Art Nouveau movement. Of Egon Schiele, whose creations were once labeled “degenerate art.” Of Friedensreich Hundertwasser, whose vivid individualism first provoked, then inspired.
A Wow Experience – Both Analog and Digital.
These artists, once seen as groundbreaking in their time, are now groundbreaking again – this time through digital innovation.
It all began at the first center for digital art in Paris, where their works were brought to life in completely new ways. Using 3D digital technology, L’Atelier de Lumières, a former foundry in the 11th arrondissement, turned classic masterpieces into an immersive multimedia experience.
With 120 video projectors across 10-meter-high halls and 3,300 square meters of exhibition space, the venue reimagined famous artworks – a concept that’s now inspiring digital art exhibitions all over the world.
Just Like at DMS: Digital, But Never Digital Only.
The goal is clear: to connect the digital and the classical.
“The mission of an art center is to build new bridges to other disciplines. The digital must have its place in 21st-century exhibitions. In creative industries, digital technology is an incredible multiplier. It can connect different eras, inspire new forms of artistic expression, amplify emotions, and reach the broadest possible audience.”
– Bruno Monnier, President of Culturespaces
A truly inspiring idea that shows how seamlessly the digital and the analog can coexist – and how both deserve their space.
And as we said at the beginning: it fits perfectly with our own philosophy at DMS.
We work digitally – but never digital only.
